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â€žGREENâ€ PUBLIC RELATIONS: PUBLIC RELATIONS IN THE SECTOR OF PRODUCTS AND SERVICES FOR POLISH AGRICULTURE

Wlodarski, Sebastian - In: APSTRACT: Applied Studies in Agribusiness and Commerce 1 (2007) 1

The field of Public Relations has undoubtedly been assuming growing importance in Poland. Understood as an element of marketing communication or a function of company management, it has a significant impact on companyâ€™s external and internal environment. According to Puls Biznesu3 the...

Persistent link: https://www.econbiz.de/10005041476

THE ROLE OF EMOTIONS AND PERCEIVED CONTROL IN THE RECOVERY STRATEGY OF SERVICE COMPANIES

Kolos, Krisztina; Kenesei, Zsofia - In: APSTRACT: Applied Studies in Agribusiness and Commerce 3 (2009)

The purpose of this study is to investigate the effectiveness of service recovery tactics. The research included a qualitative study based on 30 interviews with customers and employees of a telecommunication company. This was followed by a quantitative study using between subject experimental...

Persistent link: https://www.econbiz.de/10008577840

Analysis of consumer habits and attitudes on the Hungarian beef and rabbit market

Szakaly, Zoltan; Szigeti, Orsolya; Szente, Viktoria - In: APSTRACT: Applied Studies in Agribusiness and Commerce 3 (2009)

present study describes the results concerning beef and rabbit meat. The given products are chosen because they are produced …, healthy and environment friendly animal products. From among the products developed by the consortium (rabbit meat, omega3 …-fatty acid enriched beef, goose liver from non forcible feeding, selenium-, vitamin-E and natural color enriched eggs) the …

Persistent link: https://www.econbiz.de/10005256513

ANALYSIS OF THE EXPECTED INCOME OF SEVERAL FAMILY TYPES

Nagy, Adrian Szilard - In: APSTRACT: Applied Studies in Agribusiness and Commerce 1 (2007) 1

In this essay, I deal with the problem of expected income of family holdings. Despite the fact that expected income is mentioned in numerous specialist publications and in political declarations, its definition and method of calculation are not detailed. On the basis of my research, I define the...

Persistent link: https://www.econbiz.de/10005469362

KEY ASPECTS OF INVESTMENT ANALYSIS

Nabradi, Andras; Szollosi, Laszlo - In: APSTRACT: Applied Studies in Agribusiness and Commerce 1 (2007) 1

This paper reviewed principally accepted methods applied to investment analysis. To describe every aspect of investment analysis fully would require far more space than available here, so we highlight only of few of its aspects. This study collects several well-known bibliographies, contrasts...

Persistent link: https://www.econbiz.de/10005320951

Economic effects of fairs â€“ a complex approach

Karpati, Laszlo - In: APSTRACT: Applied Studies in Agribusiness and Commerce 07 (2013) 2-3

A complex economic evaluation of fairs / exhibitions can be considered as a novelty in the current literature. In this novel approach, each stakeholder group involved in a fair is evaluated in numerical terms, taking into account the specific cash inflow and outflow categories of that group. The...

Persistent link: https://www.econbiz.de/10011143257

Research on the natural features of karst water, on the example of some water intakes

Krivokapic, Slobodanka; Devic, Neda; Filipovic, Stanka - In: APSTRACT: Applied Studies in Agribusiness and Commerce 07 (2013) 2-3

The existence of safe and abundant raw water sources is a priceless treasure for any country. Water resources are of particular importance for Montenegro, especially for the development of tourism and agriculture which represent the backbone of its economic development. With respect to water...

Persistent link: https://www.econbiz.de/10011078184

Safety culture measurements results in the agricultural sector

Terjék, László - In: APSTRACT: Applied Studies in Agribusiness and Commerce 07 (2013) 4-5

The author examined the safety culture and in relation to that the safety and health-related human factors. The examination was conducted primarily in the agricultural sector. Safety culture is also a key factor in business life especially in productive sectors. Basically, it determines the...

Persistent link: https://www.econbiz.de/10011143264

Legal-Economic Barriers to Price Transfers in Food Supply Chains

Bremmers, Harry J.; Meulen, Bernd M.J. van der; … - In: APSTRACT: Applied Studies in Agribusiness and Commerce 06 (2012)

Recent price movements have put food supply chains under pressure. On the one side, upward price tendencies on commodity markets result in higher costs to processing firms. On the other side, these firms are confronted with a strong retail sector that is able to prevent compensation to protect...

Persistent link: https://www.econbiz.de/10011143282

Market trends and consumer demand for fresh berries

Sobekova, Kristina; Thomsen, Michael R.; Ahrendsen, Bruce L. - In: APSTRACT: Applied Studies in Agribusiness and Commerce 07 (2013) 2-3

We present an analysis of markets for fresh strawberries, blueberries, blackberries and raspberries in the United States during 2008â€“2011. We use weekly panel data covering supermarket purchases in 52 cities. The primary goal is to estimate demand elasticities for fresh berries and...

Persistent link: https://www.econbiz.de/10011143309