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A COMPARISON OF THE HUNGARIAN MANGALITZA AND DUTCH ORGANIC PORK CHAINS
Pocsai, Krisztina - In: APSTRACT: Applied Studies in Agribusiness and Commerce 06 (2012) 5
Pork Growers. They hold a general meeting every year, where they discuss issues such as volume, quality, price, marketing …
Persistent link: https://www.econbiz.de/10010881551
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ECONOMIC MODELLING AND ANALYSIS OF HUNGARIAN WHEAT PRODUCTION IN THE MARKETING YEAR 2011
Kiss, Istvan - In: APSTRACT: Applied Studies in Agribusiness and Commerce 06 (2012) 5
In the framework of the present study I analysed the wheat production sector. In order to evaluate the situation prevailing in the sector I conducted an economic analysis which I based on primary data collection. The year of investigation was the production year of 2011. Long-term implications...
Persistent link: https://www.econbiz.de/10010918136
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Hungarian spirits pálinka as a “Hungaricum†I.
Harcsa, Imre Milán; Nábrádi, András; Tar, Ildikó - In: APSTRACT: Applied Studies in Agribusiness and Commerce 08 (2014) 2-3
The history of alcoholic distillation dates back over thousands of years. Spirits arrived in Hungary by the mediation of foreign countries, and were used as medicine in the royal court already in the XIV. Century. The first written presence of the pálinka as a word originated in Debrecen...
Persistent link: https://www.econbiz.de/10011275788
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Defining the Strategic Objectives of Hungarian Mutton Product Chain and Elements of Marketing Strategy in the beginning of the Second Decade of the Century
András, Nábrádi; Béla, Cehla; Orsolya, Szigeti; … - In: APSTRACT: Applied Studies in Agribusiness and Commerce 08 (2014) 2-3
The sheep sector is regarded to be a “black sheep†in Hungary, both in terms of economy and marketing. On one hand … marketing surveys. The fact-based model developed and used for more than 200 variables verifies the correctness of economic … calculations. Original examinations were performed by Béla Cehla, doctoral candidate, in 2000–2011. The marketing survey, although …
Persistent link: https://www.econbiz.de/10011275791
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The Characteristics of Consumer Att itudes in the Food Market in Hungary
Soós, Mihály; Szabó, Sára; Szakály, Zoltán - In: APSTRACT: Applied Studies in Agribusiness and Commerce 08 (2014) 2-3
attitudes could serve as a guidance for health marketing experts and the manufacturers of health protective food to determine …
Persistent link: https://www.econbiz.de/10011275792
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Analysis of consumer habits and attitudes on the Hungarian beef and rabbit market
Szakaly, Zoltan; Szigeti, Orsolya; Szente, Viktoria - In: APSTRACT: Applied Studies in Agribusiness and Commerce 3 (2009)
a common character is that the marketing strategy focuses on the distinctive nutritional benefits and other quality … consumers tend to accept higher prices. In marketing communication the image building advertisement can be a common goal. …
Persistent link: https://www.econbiz.de/10005256513
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Co-innovation: what are the success factors?
Bremmers, Harry J.; Sabidussi, Anna - In: APSTRACT: Applied Studies in Agribusiness and Commerce 3 (2009)
-innovation projects should bring in complementary capabilities: technical, marketing, financial and organizational. Project governance …
Persistent link: https://www.econbiz.de/10005256520
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Correction method on fairs’ attraction radius
Karpati, Laszlo - In: APSTRACT: Applied Studies in Agribusiness and Commerce 3 (2009)
correction model was applied to evaluate three agribusiness fairs. It is established that the corrected attraction radius gives …
Persistent link: https://www.econbiz.de/10005256522
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Exploring the value of brands on the montenegrin bottled spring water market
Marija, Jankovic - In: APSTRACT: Applied Studies in Agribusiness and Commerce 07 (2013) 2-3
target customers. The main task of this paper is to confirm the usefulness of marketing research in modern business as well … results presented in this paper may serve as a good basis for upgrading marketing activities, based on a better understanding …
Persistent link: https://www.econbiz.de/10011078181
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Economic effects of fairs – a complex approach
Karpati, Laszlo - In: APSTRACT: Applied Studies in Agribusiness and Commerce 07 (2013) 2-3
A complex economic evaluation of fairs / exhibitions can be considered as a novelty in the current literature. In this novel approach, each stakeholder group involved in a fair is evaluated in numerical terms, taking into account the specific cash inflow and outflow categories of that group. The...
Persistent link: https://www.econbiz.de/10011143257