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Acquiring customers through online marketplaces? : the effect of marketplace sales on sales in a retailer's own channels
Maier, Erik; Wieringa, Jaap E. - In: International journal of research in marketing : IJRM ; … 38 (2021) 2, pp. 311-328
Persistent link: https://www.econbiz.de/10012591033
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Führen mit strategischen Unternehmensplänen : Methoden, Instrumente und Entscheidungshilfen für die Praxis
Harting, Detlef - 1992
Persistent link: https://www.econbiz.de/10013421219
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Führen mit Warenwirtschaftssystemen : neue Wege zum Informationsmanagement in Handel und Industrie; Grundlagen, Anleitungen, Fallbeispiele
Kirchner, J. D. (contributor); Zentes, Joachim (contributor) - 1984
Persistent link: https://www.econbiz.de/10000078405
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Understanding institutional innovation and system evolution in distribution : the contribution of Robert Nieschlag
Fullerton, Ronald A. - In: International journal of research in marketing : IJRM ; … 3 (1986) 4, pp. 273-282
Persistent link: https://www.econbiz.de/10001035309
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Determinants of retail patronage : a "natural" experiment
Gripsrud, Geir - In: International journal of research in marketing : IJRM ; … 3 (1986) 4, pp. 263-272
Persistent link: https://www.econbiz.de/10001035310
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Costs, margins and competition : causes of structural change in retailing
Nooteboom, Bart - In: International journal of research in marketing : IJRM ; … 3 (1986) 4, pp. 233-242
Persistent link: https://www.econbiz.de/10001035316
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The evolution of retailing : a suggested economic interpretation
Betancourt, Roger R. - In: International journal of research in marketing : IJRM ; … 3 (1986) 4, pp. 217-232
Persistent link: https://www.econbiz.de/10001035317
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The impact of digital transformation on the retailing value chain
Reinartz, Werner J.; Wiegand, Nico; Imschloß, Monika - In: International journal of research in marketing : IJRM ; … 36 (2019) 3, pp. 350-366
Persistent link: https://www.econbiz.de/10012134256
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Engaging the unengaged customer : the value of a retailer mobile app
Heerde, Harald J. van; Dinner, Isaac M.; Neslin, Scott A. - In: International journal of research in marketing : IJRM ; … 36 (2019) 3, pp. 420-438
Persistent link: https://www.econbiz.de/10012134263
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Marketing analytics using anonymized and fragmented tracking data
Kakatkar, Chinmay; Spann, Martin - In: International journal of research in marketing : IJRM ; … 36 (2019) 1, pp. 117-136
Persistent link: https://www.econbiz.de/10012016494