Actual behaviour is inuenced in important ways by moral emotions,for instance guilt or shame (see among others Tangney et al., 2007). Belief-dependant models of social preferences using the framework of psycho-logical games aim to consider such emotions to explain other-regardingbehaviour. Our...

Recent research has cast some doubt on the general validity of outcome-basedmodels of social preferences. We develop a model based on cognitive dissonance thatfocuses on the importance of self-image. An experiment (a dictator game variant)tests the model.First, we nd that subjects whose choices...