accounting programs. The study is based on the Theory of Reasoned Action as a theoretical framework. Based on Theory of Reasoned … Action model, the factors that may affect students’ behavioral intention to choose accounting programs are categorized into … three dimensions: attitudes toward choosing the program, subjective norm and amount of information on accounting. A …

Accounting profession has had a bad reputation in many countries for years. This might come from misinformation or … the negative perceptions of the business school students of Istanbul University on the Turkish accounting profession in … conducted by two different levels of the accounting profession, and (3) on their perceptions about the accounting profession by …