The methods of analysis of acquired information from marketing researches must respond to the market environment. One of these methods which may be used is Conjoint Analysis. Conjoint Analysis allows: to denote how big the total efficiency of product (service) of particular quality represents...

In the article, there is a processed part of information obtained from 300 respondents in a large marketing research. The aim of this paper is to show a relevance of some attributes (such as store location, accessibility or opening hours) characterizing food stores in Ceske Budejovice to their...

Oligopoly market is characterized by the production of homogenous commodities with very similar attributes. The market can be segmented into groups of producers - oligopolists by means of cluster analysis. Regression analysis makes possible to derive cost functions for production of this...