The purpose of this study is multifaceted; firstly, it aims to explore the extent to which marketing intelligence is utilized within corporate sector in Pakistan. Secondly, this paper measures the role of marketing intelligence by strategic function on organizational performance. Research on...

In the economic field, especially in tourism, initiative and innovation are effective ways to finding new approaches to various problems occurring with time or unforeseen, which leads to greater adaptation to ever-changing environment of economic life and resistance to shocks, experience having...