Azad, Shahram; Hemmati, Hamed - In: Acta Universitatis Danubius. OEconomica (2013) 9(3), pp. 37-48
The purpose of this paper is to seek differences between the status of marketing in SMEs selling consumer goods and those sell industrial goods. The research is a field study conducted with 112 Small and medium sized enterprises located in the five biggest industrial cities of Iran. The results...