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~isPartOf:"Addison-Wesley series in marketing"
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Betriebswirtschaftliche Einführungsschrift
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Wind, Yoram
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Addison-Wesley series in marketing
Legends in marketing
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Behavioral models for market analysis : foundations for marketing action
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California management review
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Does marketing need reform? : fresh perspectives on the future
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Handbook of international business
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International series in quantitative marketing
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Marketing management and strategy : a reader
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New-product forecasting : models and applications
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Psychology & marketing
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The network challenge : strategy, profit, and risk in an interlinked world
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Product policy : concepts, methods, and strategy
Wind, Yoram
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Wind, Yoram J.
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1982
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