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Implementing artificial intelligence empowered financial advisory services : a literature review and critical research agenda

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Identifying categories of service innovation : a review and synthesis of the literature

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Defining service innovation : a review and synthesis

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Service networks for sustainable business : a dynamic evolution analysis over half a century

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A brief history of service innovation : the evolution of past, present, and future of service innovation

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A systematic mapping study on customer loyalty and brand management

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Customer loyalty is a topic of great interest for marketing scholars due to its importance in gaining sustainable competitive advantages and financial outcomes. Literature is prolific of works regarding customer loyalty and brand management. In order to improve the quantity and quality of...

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Corporate rebranding : an internal perspective

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