Petti, Claudio; Minh Nguyen Dang Tuan; Tuan, Nham Phong; … - In: Administrative Sciences : open access journal 11 (2021) 3, pp. 1-18
Vietnamese technology firms at different stages of their evolution. Insights from the cases reveal all follow an incremental … innovation model based on business model 'soft' innovations, mainly in customer-facing activities and partnering, as well as … limited products and technology adaptation to local market needs. Consistently with latecomer firms' theory, the market drives …