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Online reputation is a strategic aspect of lodgings' image and commercialization. Websites containing tourism reviews have increased their influence on customers' decisions, leading to the effective management of Internet social media accounts. Customer evaluations of lodgings vary across...
Persistent link: https://www.econbiz.de/10012145396
Currently, lodgings' competitiveness depends on pricing, based on the online reputation measured by quantitative scales of variables. The purpose of this article is to analyze the different prices set by lodgings by season in relation to the variables that measure their online reputation. This...
Persistent link: https://www.econbiz.de/10012146141
This study analyzes customers' online social communication to rate lodgings and tourist destinations. A practical methodology is proposed to analyze the online reputation of lodgings as well as the main concepts rated by customers in their online social communication process. To this end, an...
Persistent link: https://www.econbiz.de/10012125305
The booking purchase process in B2C tourism online from the perspective of the quality-satisfaction-loyalty value chain has scarcely been investigated. The measurement models of the variables are not unified and essential variables, as transaction costs, need more research in order to achieve a...
Persistent link: https://www.econbiz.de/10012125315
Environmental aspects are considered a specific process that requires a multidisciplinary analysis, as the application of indicators in organizations stems from effective performance management; the tourism sector is no exception. In 2015, the United Nations formulated 17 sustainable development...
Persistent link: https://www.econbiz.de/10014505889