Almeida, Margarida; Sousa, Eva; Rodrigues, Carolina; … - In: Administrative Sciences : open access journal 11 (2021) 1/19, pp. 1-14
Samsung affect the decisions of consumers in Portugal to buy electronic devices. To this end, a survey was conducted, and the … responses of 700 individuals who reside in Portugal were analysed through descriptive and inferential (chi-square test of … loyal. It was also found that the store where the devices are brought is not independent, in Portugal, of the brand of the …