Chiciudean, Daniel I.; Shonkwiler, Vanessa P.; … - In: Administrative Sciences : open access journal 14 (2024) 1, pp. 1-19
. Worldwide, green restaurants have increased their profitability by using environmental attributes as a competitive advantage. In … Romania, restaurants could profit from this new trend. This study aims to determine the perception of Generation Z consumers … regarding green restaurants, since these younger consumers seem to have adopted more eco-friendly behavior compared to previous …
