Showing 1 - 9 of 9
commitment and engagement, communication and relationships, personal characteristics and development, personal knowledge …
Persistent link: https://www.econbiz.de/10013202976
This research aims to analyze the feasibility of gamified applications as a tool to promote engagement and brand … engagement tools can have a positive impact on the brand attitude. On the practical side, it contributes as a consultation tool … for brands, application designers, and marketers when defining engagement strategies, allowing a better understanding of …
Persistent link: https://www.econbiz.de/10012793617
This study establishes the relationship among three concepts (attachment, love, and engagement) that have attracted the … constructs actually exist: attachment and active engagement, with love being part of attachment (passion) or engagement (long …-term relationship). Thus, emotional attachment must be based on emotions that generate captivation. This admiration activates engagement …
Persistent link: https://www.econbiz.de/10012126995
Customer loyalty is a topic of great interest for marketing scholars due to its importance in gaining sustainable competitive advantages and financial outcomes. Literature is prolific of works regarding customer loyalty and brand management. In order to improve the quantity and quality of...
Persistent link: https://www.econbiz.de/10012127012
the tourists and evoke positive attitudes towards enjoying nature. We present the Trekking Engagement Profile as a tool to … evaluate engagement factors of such guided tours, based on engagement research performed in a different domain, namely … evaluating engagement in museums and science centres. This tool shall strengthen the guides' soft skills and enable them to …
Persistent link: https://www.econbiz.de/10012136961
in deficient stakeholder engagement and a decreased likelihood of organizational change initiative success. Moreover, the …
Persistent link: https://www.econbiz.de/10014231468
. Internal CSR, which primarily aims to improve employee performance, was found to improve employee satisfaction and engagement …
Persistent link: https://www.econbiz.de/10014370399
practitioners to better support First Nations engagement in the workplace. It may also offer an approach to better engaging other …
Persistent link: https://www.econbiz.de/10014370435
Virtuality in organizations has usually been treated as a characteristic that is observed either at a team or organizational level. However, the penetration of new technologies into our lives has transformed the entire design of organizations and teams. Not only has the design of teams and...
Persistent link: https://www.econbiz.de/10012015475