Vieira, Jorge; Frade, Rui; Ascenso, Raquel; Prates, Inês; … - In: Administrative Sciences : open access journal 10 (2020) 4/103, pp. 1-17
In recent years, tourism has experienced remarkable growth worldwide. This sector is rapidly becoming the main export … to identify the key factors in the decision to purchase online, in Generation Z individuals, in the Portuguese tourism … tourism products/services in Generation Z are Trust, Price, the use of aggregating websites, WOM/EWOM, the Offer of products …