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~isPartOf:"Administrative science quarterly : ASQ"
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Stepping out of the shadows : identity exposure as a remedy for stigma transfer concerns in the medical marijuana market
Khessina, Olga M.
;
Reis, Samira
;
Verhaal, J. Cameron
- In:
Administrative science quarterly : ASQ
66
(
2021
)
3
,
pp. 569-611
Persistent link: https://www.econbiz.de/10012608436
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Bottled up or poured out : how product name emotions affect appeal and authenticity in the market for craft beer
Khessina, Olga M.
;
Verhaal, J. Cameron
;
Dobrev, Stanislav D.
- In:
Strategy Science
8
(
2023
)
4
,
pp. 464-483
Persistent link: https://www.econbiz.de/10014443978
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