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~isPartOf:"Advanced texts in econometrics"
~isPartOf:"Europäische Kulturen in der Wirtschaftskommunikation"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~person:"Hair, Neil Frederick"
~person:"Janich, Nina"
~type_genre:"Bibliographie"
~type_genre:"Collection of articles of several authors"
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Special issue: Social media for marketing and
advertising
Hair, Neil Frederick
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2012
Persistent link: https://www.econbiz.de/10009536816
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Stereotype in Marketing und Werbung : interdisziplinäre Perspektiven auf kulturspezifische Wissensrepräsentationen
Janich, Nina
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Stereotypen und Wissensrepräsentationen in Marketing …
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2019
Persistent link: https://www.econbiz.de/10013432118
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Marke und Gesellschaft : Markenkommunikation im Spannungsfeld von Werbung und Public Relations
Janich, Nina
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2009
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Persistent link: https://www.econbiz.de/10009742736
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