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~isPartOf:"Advances in Business Marketing and Purchasing"
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Advances in Business Marketing and Purchasing
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Advances in business marketing and purchasing
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Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing
Woodside, Arch G.
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2014
This new volume is a must for B2B scholars and executives. This volume is for readers who demand findings and modeling at the individual case level that are readily transferable and adaptable for alternative contexts
Persistent link: https://www.econbiz.de/10012678378
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