Front Cover -- Improving the Marriage of Modeling and Theory for Accurate Forecasts of Outcomes -- Copyright Page -- Contents -- List of Contributors -- Preface -- References -- Embracing the Paradigm Shift from Variable-Based to Case-Based Modeling -- Introduction: Gaining Perspective on...

Where do brilliant executive wisdom and actions come from? Making Tough Decisions Well and Badly (MTDWB) assesses the literature that examines executives' conscious and non-conscious actions in decision making, implementation and assessment of outcomes.