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~isPartOf:"Advances in International Marketing Ser"
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Advances in International Marketing Ser
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International Marketing in Fast Changing Environments.
Jean, Bryan
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2013
Volume 24 of Advances in International Marketing, guest-edited by Professors Jean, Chiou and Zou, considers the impact of major trends in internal and external environments of the firm on international marketing,.
Persistent link: https://www.econbiz.de/10012689909
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