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~isPartOf:"Advances in advertising research"
~person:"Eisend, Martin"
~person:"Ellenrieder, Peter"
~person:"Herrmann, Andreas"
~person:"Hruschka, Harald"
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Eisend, Martin
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Cauberghe, Verolien
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Advances in advertising research
Gabler-Lehrbuch
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Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
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Journal of business economics : JBE
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Conjoint measurement : methods and applications
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Marketing : ZFP ; journal of research and management
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European Advertising Academy
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of the Academy of Marketing Science
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Review of managerial science : RMS
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Arbeitspapier / Institut für Marketing, Universität Mannheim
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Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
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Conjoint measurement : methods and applications ; with 91 tables
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Customer retention in the automotive industry : quality, satisfaction and loyalty
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
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Econometrics of short and unreliable time series
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Electronic Services
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Forschungsbericht / Institut für Höhere Studien und Wissenschaftliche Forschung, Wien
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Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Marketing : journal of research and management
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Marketing letters : a journal of research in marketing
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Neue betriebswirtschaftliche Forschung : Nbf
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Operations-Research-Spektrum : Zeitschrift der Gesellschaft für Operations Research
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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Power to consumers
Cauberghe, Verolien
(
ed.
);
Hudders, Liselot
(
ed.
); …
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ICORIA <16., 2017, Gent>
-
2018
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