//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Advances in business information systems and analytics (ABISA) book series"
~isPartOf:"Advances in spatial science"
~isPartOf:"Band ... der Schriftenreihe Spektrum Bundesstatistik"
~isPartOf:"Erfurter Hefte zum angewandten Marketing"
~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"International journal of forecasting"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of economic psychology : research in economic psychology and behavioral economics"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Planung & Analyse : Zeitschrift für Marktforschung und Marketing"
~person:"Arsel, Zeynep"
~subject:"Branche"
~subject:"Deutschland"
~subject:"Marketing management"
~subject:"Marktforschung"
~subject:"National culture"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Collection of articles of several authors"
~type_genre:"Mehrbändiges Werk"
~type_genre:"Übersichtsarbeit"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Bedarfs- und Marktforschung in...
Similar by subject
Narrow search
Delete all filters
| 21 applied filters
Year of publication
From:
To:
Subject
All
Branche
Deutschland
Marketing management
Marktforschung
National culture
Consumer behaviour
2
Frauen
2
Gender
2
Gender studies
2
Geschlecht
2
Geschlechterforschung
2
Konsumentenverhalten
2
Market research
2
Social role
2
Soziale Rolle
2
Women
2
Marketing theory
1
Marketingtheorie
1
more ...
less ...
Type of publication
All
Article
1
Book / Working Paper
1
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Collection of articles of several authors
Mehrbändiges Werk
Übersichtsarbeit
Article in journal
2
Sammelwerk
1
Language
All
English
2
Author
All
Arsel, Zeynep
Drees, Norbert
17
Viswanathan, Madhu
4
Dolnicar, Sara
3
Kayande, Ujwal
3
Leeflang, Peter
3
Levy, Sidney J.
3
Roberts, John H.
3
Stremersch, Stefan
3
Wessner, Konrad
3
Craig, C. S.
2
Davis, Donna F.
2
DeSarbo, Wayne
2
Dekimpe, Marnik G.
2
Douglas, Susan P.
2
Grover, Rajiv
2
Grün, Bettina
2
Hewer, Paul
2
Hogg, Margaret K.
2
Islam, Towhidul
2
Kamakura, Wagner A.
2
Kipnis, Eva
2
Ko, Eunju
2
Koenig-Lewis, Nicole
2
Laroche, Michel
2
Lehmann, Donald R.
2
Marshall, Roger
2
Martin, Drew
2
Mulhern, Francis J.
2
Oral, Muhittin
2
Ortinau, David J.
2
Palmer, Adrian
2
Richard, Marie-Odile
2
Rosa, Jose Antonio
2
Schiller, Sören
2
Schillewaert, Niels
2
Sharma, Piyush
2
Sivakumaran, Bharadhwaj
2
Steenkamp, Jan-Benedict E. M.
2
Tadajewski, Mark
2
more ...
less ...
Published in...
All
Advances in business information systems and analytics (ABISA) book series
Advances in spatial science
Band ... der Schriftenreihe Spektrum Bundesstatistik
Erfurter Hefte zum angewandten Marketing
Europäische Hochschulschriften / 5
International journal of forecasting
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
Journal of economic psychology : research in economic psychology and behavioral economics
Journal of marketing management : MM
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
Key issues in marketing management
1
Routledge interpretive marketing research
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Editorial: Introduction : theorising gender and gendering theory in marketing and consumer research
Arsel, Zeynep
;
Eräranta, Kirsi
;
Moisander, Johanna
- In:
Journal of marketing management : MM
31
(
2015
)
15/16
,
pp. 1553-1558
Persistent link: https://www.econbiz.de/10011407484
Saved in:
2
Special issue: Theorising gender and gendering theory in marketing and consumer research
Arsel, Zeynep
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011407678
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->