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~isPartOf:"Advances in business information systems and analytics (ABISA) book series"
~isPartOf:"Advances in spatial science"
~isPartOf:"Band ... der Schriftenreihe Spektrum Bundesstatistik"
~isPartOf:"Erfurter Hefte zum angewandten Marketing"
~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"International journal of forecasting"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Planung & Analyse : Zeitschrift für Marktforschung und Marketing"
~subject:"Branche"
~subject:"Deutschland"
~subject:"Marketing management"
~subject:"Marktforschung"
~subject:"National culture"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Collection of articles of several authors"
~type_genre:"Conference proceedings"
~type_genre:"Mehrbändiges Werk"
~type_genre:"Übersichtsarbeit"
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Marketing management
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Drees, Norbert
17
Viswanathan, Madhu
4
Dolnicar, Sara
3
Kayande, Ujwal
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Leeflang, Peter
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Roberts, John H.
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Stremersch, Stefan
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Wessner, Konrad
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Craig, C. S.
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Grover, Rajiv
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Hogg, Margaret K.
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Islam, Towhidul
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Kamakura, Wagner A.
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Kipnis, Eva
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Ko, Eunju
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Koenig-Lewis, Nicole
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Laroche, Michel
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Lehmann, Donald R.
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Levy, Sidney J.
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Marshall, Roger
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Martin, Drew
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Mulhern, Francis J.
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Oral, Muhittin
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Ortinau, David J.
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Palmer, Adrian
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Richard, Marie-Odile
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Rosa, Jose Antonio
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Schiller, Sören
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Schillewaert, Niels
2
Sharma, Piyush
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Sivakumaran, Bharadhwaj
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Steenkamp, Jan-Benedict E. M.
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Advances in business information systems and analytics (ABISA) book series
Advances in spatial science
Band ... der Schriftenreihe Spektrum Bundesstatistik
Erfurter Hefte zum angewandten Marketing
Europäische Hochschulschriften / 5
International journal of forecasting
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
Journal of marketing management : MM
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
Journal of marketing research : JMR
172
International journal of market research : JMRS ; the journal of the Market Research Society
100
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
90
Qualitative market research : an international journal
73
Journal of the Academy of Marketing Science
60
Jahrbuch der Absatz- und Verbrauchsforschung
54
Marketing letters : a journal of research in marketing
45
Marketing : ZFP ; journal of research and management
40
International journal of market research
38
Journal of consumer behaviour : an international research review
32
Journal of business economics : JBE
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
The marketing review
28
Journal of advertising research
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
23
Die Betriebswirtschaft : DBW
20
Journal of marketing
20
Journal of retailing and consumer services
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
European journal of marketing : EJM
17
Journal of macromarketing : examining the interactions among markets, marketing, and society
16
Journal of targeting, measurement and analysis for marketing
16
Psychology & marketing
16
Marketing theory
15
The journal of product innovation management : an international publication of the Product Development & Management Association
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DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
14
European journal of operational research : EJOR
14
International journal of wine business research : IJWBR
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Marketing intelligence & planning
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Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
13
Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of retailing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Marktforschung
heute
Drees, Norbert
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ed.
);
Prox, Christoph
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10013424800
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2
Branchenspezifisches Marketing
Drees, Norbert
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10011402802
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3
Pharmamarketing
Drees, Norbert
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010338960
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4
Recht im Marketing
Drees, Norbert
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001731305
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5
Electronic Commerce
2000
Persistent link: https://www.econbiz.de/10001631076
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6
Markenpolitik
Drees, Norbert
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003975408
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7
Branchenspezifisches Marketing
Drees, Norbert
(
contributor
)
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2011
Persistent link: https://www.econbiz.de/10009523602
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8
Kommunikationspolitik
Drees, Norbert
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010211001
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9
Zielgruppenmarketing
Drees, Norbert
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003877801
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10
Zielgruppenmarketing
Drees, Norbert
(
contributor
)
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2014
Persistent link: https://www.econbiz.de/10010472951
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