//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Advances in business information systems and analytics (ABISA) book series"
~isPartOf:"Advances in spatial science"
~isPartOf:"Band ... der Schriftenreihe Spektrum Bundesstatistik"
~isPartOf:"Erfurter Hefte zum angewandten Marketing"
~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Planung & Analyse : Zeitschrift für Marktforschung und Marketing"
~subject:"Branche"
~subject:"Deutschland"
~subject:"Market research"
~subject:"Marketing management"
~subject:"Marktforschung"
~subject:"National culture"
~subject:"Theory"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Collection of articles of several authors"
~type_genre:"Mehrbändiges Werk"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Bedarfs- und Marktforschung in...
Similar by subject
Narrow search
Delete all filters
| 19 applied filters
Year of publication
From:
To:
Subject
All
Branche
Deutschland
Market research
Marketing management
Marktforschung
National culture
Theory
Consumer behaviour
62
Konsumentenverhalten
62
Germany
34
Theorie
31
Marketingmanagement
25
Marketing
23
Befragung
15
Brand management
15
Interview
15
Markenführung
15
Bibliometrics
14
Bibliometrie
14
Brand image
9
Markenimage
9
Sampling
9
Stichprobenerhebung
9
Target group
9
USA
9
United States
9
Zielgruppe
9
Beziehungsmarketing
8
Innovation
8
Internet
8
Online-Marketing
8
Relationship marketing
8
Brand
6
Markenartikel
6
Measurement
6
Messung
6
Scientific method
6
Social Web
6
Social web
6
Subsistence economy
6
Subsistenzwirtschaft
6
Wissenschaftliche Methode
6
more ...
less ...
Online availability
All
Undetermined
56
Free
1
Type of publication
All
Article
199
Book / Working Paper
24
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Collection of articles of several authors
Mehrbändiges Werk
Article in journal
202
Hochschulschrift
144
Thesis
126
Bibliografie enthalten
76
Bibliography included
76
Sammelwerk
30
Graue Literatur
23
Non-commercial literature
23
Dissertation u.a. Prüfungsschriften
12
Case study
5
Fallstudie
5
Aufsatzsammlung
3
Conference proceedings
2
Handbook
2
Handbuch
2
Konferenzschrift
2
Arbeitspapier
1
Collection of articles written by one author
1
Company information
1
Firmeninformation
1
Glossar enthalten
1
Glossary included
1
Multi-volume publication
1
Rangliste
1
Ranking
1
Sammlung
1
Systematic review
1
Verzeichnis
1
Working Paper
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
152
German
71
Author
All
Drees, Norbert
17
Viswanathan, Madhu
4
Dolnicar, Sara
3
Kayande, Ujwal
3
Roberts, John H.
3
Stremersch, Stefan
3
Wessner, Konrad
3
Craig, C. S.
2
DeSarbo, Wayne
2
Dekimpe, Marnik G.
2
Douglas, Susan P.
2
Grover, Rajiv
2
Grün, Bettina
2
Kamakura, Wagner A.
2
Kipnis, Eva
2
Ko, Eunju
2
Laroche, Michel
2
Leeflang, Peter
2
Lehmann, Donald R.
2
Meyerding, Stephan G. H.
2
Ortinau, David J.
2
Richard, Marie-Odile
2
Rosa, Jose Antonio
2
Schiller, Sören
2
Schillewaert, Niels
2
Steenkamp, Jan-Benedict E. M.
2
Weijters, Bert
2
Winter, Russell S.
2
Abdo, Said Shabban
1
Abe, Shuzo
1
Abold, Roland
1
Agag, Gomaa
1
Aghekyan-Simonian, Mariné
1
Agrawal, Jagdish
1
Albaum, Gerald S.
1
Allain, Gaël
1
Allen, Neal
1
Almoraish, Ahmed
1
Althoff, Stefan
1
Amato, Christie
1
more ...
less ...
Institution
All
Deutschland / Statistisches Bundesamt
1
Published in...
All
Advances in business information systems and analytics (ABISA) book series
Advances in spatial science
Band ... der Schriftenreihe Spektrum Bundesstatistik
Erfurter Hefte zum angewandten Marketing
Europäische Hochschulschriften / 5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
Journal of retailing and consumer services
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
Journal of marketing research : JMR
172
International journal of market research : JMRS ; the journal of the Market Research Society
100
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
90
Qualitative market research : an international journal
73
Journal of the Academy of Marketing Science
60
Jahrbuch der Absatz- und Verbrauchsforschung
54
Marketing letters : a journal of research in marketing
45
Journal of marketing management : MM
42
Marketing : ZFP ; journal of research and management
40
International journal of market research
38
Journal of consumer behaviour : an international research review
32
Journal of business economics : JBE
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
The marketing review
28
International journal of forecasting
27
Journal of advertising research
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
23
Die Betriebswirtschaft : DBW
20
Journal of marketing
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
European journal of marketing : EJM
17
Journal of macromarketing : examining the interactions among markets, marketing, and society
16
Journal of targeting, measurement and analysis for marketing
16
Psychology & marketing
16
Marketing theory
15
The journal of product innovation management : an international publication of the Product Development & Management Association
15
DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
14
European journal of operational research : EJOR
14
International journal of wine business research : IJWBR
14
Journal of economic psychology : research in economic psychology and behavioral economics
14
Marketing intelligence & planning
14
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
13
Journal of retailing
13
Management science : journal of the Institute for Operations Research and the Management Sciences
13
more ...
less ...
Source
All
ECONIS (ZBW)
223
Showing
1
-
10
of
223
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marktforschung
heute
Drees, Norbert
(
ed.
);
Prox, Christoph
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10013424800
Saved in:
2
Branchenspezifisches Marketing
Drees, Norbert
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10011402802
Saved in:
3
Pharmamarketing
Drees, Norbert
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010338960
Saved in:
4
Recht im Marketing
Drees, Norbert
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001731305
Saved in:
5
Electronic Commerce
2000
Persistent link: https://www.econbiz.de/10001631076
Saved in:
6
Markenpolitik
Drees, Norbert
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003975408
Saved in:
7
Branchenspezifisches Marketing
Drees, Norbert
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009523602
Saved in:
8
Kommunikationspolitik
Drees, Norbert
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010211001
Saved in:
9
Zielgruppenmarketing
Drees, Norbert
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003877801
Saved in:
10
Zielgruppenmarketing
Drees, Norbert
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010472951
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->