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~isPartOf:"Advances in business information systems and analytics (ABISA) book series"
~isPartOf:"Advances in spatial science"
~isPartOf:"Band ... der Schriftenreihe Spektrum Bundesstatistik"
~isPartOf:"Erfurter Hefte zum angewandten Marketing"
~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"Marketing theory"
~isPartOf:"Planung & Analyse : Zeitschrift für Marktforschung und Marketing"
~person:"Boldt, Stefanie"
~person:"Eiting, Alexander"
~person:"Fischer, Eileen"
~subject:"Branche"
~subject:"Deutschland"
~subject:"Marketing management"
~subject:"Marktforschung"
~subject:"National culture"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Collection of articles of several authors"
~type_genre:"Handbook"
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Advances in business information systems and analytics (ABISA) book series
Advances in spatial science
Band ... der Schriftenreihe Spektrum Bundesstatistik
Erfurter Hefte zum angewandten Marketing
Europäische Hochschulschriften / 5
Marketing theory
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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Fokus Kunde
Drees, Norbert
(
ed.
);
Schiller, Sören
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10013424799
Saved in:
2
Gezielte Kundenbindung durch Segmentierung : Anwendung der Latent-Profile-Analyse bei Kundenheterogenität
Eiting, Alexander
;
Woisetschläger, David M.
;
Blut, Markus
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
35
(
2008
)
6
,
pp. 46-50
Persistent link: https://www.econbiz.de/10003786325
Saved in:
3
Something old, something new : enabled theory building in qualitative marketing research
Dolbec, Pierre-Yann
;
Fischer, Eileen
;
Canniford, Robin
- In:
Marketing theory
21
(
2021
)
4
,
pp. 443-461
Persistent link: https://www.econbiz.de/10012660655
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