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Broadening the brandfest : play and ludic agency

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Handbook of research on intelligent techniques and modeling applications in marketing analytics

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Acknowledgment -- Consumer analytics : fuzzy applications -- A new perspective on RFM analysis / Mohammad Hasan Aghdaie, Parham Fami -- A novel approach to segmentation using customer locations data and intelligent techniques / Baar Öztayi, Ugur Gokdere, Ms. Esra Nur Simsek, Ceren Salkin Oner...

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A marketing research tool for destination marketing organizations' logo design

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