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~isPartOf:"Advances in business information systems and analytics (ABISA) book series"
~isPartOf:"Advances in spatial science"
~isPartOf:"Band ... der Schriftenreihe Spektrum Bundesstatistik"
~isPartOf:"Erfurter Hefte zum angewandten Marketing"
~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Planung & Analyse : Zeitschrift für Marktforschung und Marketing"
~person:"Boerstler, Courtney N."
~person:"Drees, Norbert"
~subject:"Advertising effects"
~subject:"Befragung"
~subject:"Bibliometrie"
~subject:"Deutschland"
~subject:"Internet marketing"
~subject:"Market research"
~subject:"Marketing management"
~subject:"Marktforschung"
~subject:"National culture"
~subject:"Structural equation model"
~subject:"Werbewirkung"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Collection of articles of several authors"
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Advertising effects
Befragung
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Boerstler, Courtney N.
Drees, Norbert
Wildner, Raimund
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Advances in business information systems and analytics (ABISA) book series
Advances in spatial science
Band ... der Schriftenreihe Spektrum Bundesstatistik
Erfurter Hefte zum angewandten Marketing
Jahrbuch der Absatz- und Verbrauchsforschung
Journal of business research : JBR
Journal of retailing and consumer services
Journal of the Academy of Marketing Science
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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ECONIS (ZBW)
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Marktforschung
heute
Drees, Norbert
(
ed.
);
Prox, Christoph
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10013424800
Saved in:
2
Branchenspezifisches Marketing
Drees, Norbert
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10011402802
Saved in:
3
Pharmamarketing
Drees, Norbert
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010338960
Saved in:
4
Recht im Marketing
Drees, Norbert
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001731305
Saved in:
5
Markenpolitik
Drees, Norbert
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003975408
Saved in:
6
Branchenspezifisches Marketing
Drees, Norbert
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009523602
Saved in:
7
Electronic Marketing
Drees, Norbert
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008841384
Saved in:
8
Kommunikationspolitik
Drees, Norbert
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010211001
Saved in:
9
Zielgruppenmarketing
Drees, Norbert
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003877801
Saved in:
10
Zielgruppenmarketing
Drees, Norbert
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010472951
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