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Special issue: Understanding subsistence marketplaces
Viswanathan, Madhu (contributor) - 2010
Persistent link: https://www.econbiz.de/10003982068
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Understanding subsistence marketplaces : toward sustainable consumption and commerce for a better world
Viswanathan, Madhu; Rosa, Jose Antonio - In: Journal of business research : JBR 63 (2010) 6, pp. 535-537
Persistent link: https://www.econbiz.de/10003982071
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Marketing to subsistence consumers : lessons from practice
Weidner, Kelly L.; Rosa, Jose Antonio; Viswanathan, Madhu - In: Journal of business research : JBR 63 (2010) 6, pp. 559-569
Persistent link: https://www.econbiz.de/10003982088
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Understanding consumption and entrepreneurship in subsistence marketplaces
Viswanathan, Madhu; Sridharan, Srinivas; Ritchie, Robin - In: Journal of business research : JBR 63 (2010) 6, pp. 570-581
Persistent link: https://www.econbiz.de/10003982089
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Does marketing research suffer from methods myopia?
Davis, Donna F.; Golicic, Susan L.; Boerstler, Courtney N. - In: Journal of business research : JBR 66 (2013) 9, pp. 1245-1250
Persistent link: https://www.econbiz.de/10009756067
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Benefits and challenges of conducting multiple methods research in marketing
Davis, Donna F.; Golicic, Susan L.; Boerstler, Courtney N. - In: Journal of the Academy of Marketing Science 39 (2011) 3, pp. 467-479
Persistent link: https://www.econbiz.de/10009295481