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~isPartOf:"Advances in business information systems and analytics (ABISA) book series"
~isPartOf:"Advances in spatial science"
~isPartOf:"Band ... der Schriftenreihe Spektrum Bundesstatistik"
~isPartOf:"Erfurter Hefte zum angewandten Marketing"
~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Planung & Analyse : Zeitschrift für Marktforschung und Marketing"
~person:"Boerstler, Courtney N."
~subject:"Advertising effects"
~subject:"Befragung"
~subject:"Bibliometrie"
~subject:"Deutschland"
~subject:"Internet marketing"
~subject:"Market research"
~subject:"Marketing management"
~subject:"Marktforschung"
~subject:"National culture"
~subject:"Structural equation model"
~subject:"Werbewirkung"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Collection of articles of several authors"
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Boerstler, Courtney N.
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Advances in business information systems and analytics (ABISA) book series
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Band ... der Schriftenreihe Spektrum Bundesstatistik
Erfurter Hefte zum angewandten Marketing
Jahrbuch der Absatz- und Verbrauchsforschung
Journal of business research : JBR
Journal of retailing and consumer services
Journal of the Academy of Marketing Science
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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Does marketing research suffer from methods myopia?
Davis, Donna F.
;
Golicic, Susan L.
;
Boerstler, Courtney N.
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1245-1250
Persistent link: https://www.econbiz.de/10009756067
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Benefits and challenges of conducting multiple methods research in marketing
Davis, Donna F.
;
Golicic, Susan L.
;
Boerstler, Courtney N.
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
3
,
pp. 467-479
Persistent link: https://www.econbiz.de/10009295481
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