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~isPartOf:"Advances in business information systems and analytics (ABISA) book series"
~isPartOf:"Advances in spatial science"
~isPartOf:"Band ... der Schriftenreihe Spektrum Bundesstatistik"
~isPartOf:"Erfurter Hefte zum angewandten Marketing"
~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Planung & Analyse : Zeitschrift für Marktforschung und Marketing"
~subject:"Advertising effects"
~subject:"Befragung"
~subject:"Bibliometrie"
~subject:"Deutschland"
~subject:"Internet marketing"
~subject:"Market research"
~subject:"Marketing management"
~subject:"Marktforschung"
~subject:"National culture"
~subject:"Structural equation model"
~subject:"Werbewirkung"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Collection of articles of several authors"
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Advertising effects
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Drees, Norbert
18
Wildner, Raimund
5
Gierl, Heribert
4
Viswanathan, Madhu
4
Decker, Reinhold
3
Palmatier, Robert W.
3
Sarstedt, Marko
3
Walsh, Gianfranco
3
Wessner, Konrad
3
Albaum, Gerald S.
2
Arnold, Mark J.
2
Boerstler, Courtney N.
2
Buxel, Holger
2
Calantone, Roger J.
2
Craig, C. S.
2
Davis, Donna F.
2
Di Benedetto, C. Anthony
2
Dolnicar, Sara
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Douglas, Susan P.
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Eisend, Martin
2
Golicic, Susan L.
2
Grün, Bettina
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Haimerl, Elmar
2
Hair, Joseph F.
2
Helm, Roland
2
Hult, G. Tomas M.
2
Im, Subin
2
Kipnis, Eva
2
Ko, Eunju
2
Kumar, V.
2
Laroche, Michel
2
Lebok, Uwe
2
Lingenfelder, Michael
2
Litzenroth, Heinrich A.
2
Lumpkin, James R.
2
Mayer, Hans
2
Meyerding, Stephan G. H.
2
Ortinau, David J.
2
Ramirez, Edward
2
Richard, Marie-Odile
2
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Advances in business information systems and analytics (ABISA) book series
Advances in spatial science
Band ... der Schriftenreihe Spektrum Bundesstatistik
Erfurter Hefte zum angewandten Marketing
Jahrbuch der Absatz- und Verbrauchsforschung
Journal of business research : JBR
Journal of retailing and consumer services
Journal of the Academy of Marketing Science
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
Journal of marketing research : JMR
172
International journal of market research : JMRS ; the journal of the Market Research Society
100
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
90
Qualitative market research : an international journal
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
Marketing letters : a journal of research in marketing
45
Journal of marketing management : MM
42
Marketing : ZFP ; journal of research and management
40
International journal of market research
38
Journal of consumer behaviour : an international research review
32
Journal of business economics : JBE
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
The marketing review
28
International journal of forecasting
27
Journal of advertising research
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
23
Die Betriebswirtschaft : DBW
20
Journal of marketing
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
European journal of marketing : EJM
17
Journal of macromarketing : examining the interactions among markets, marketing, and society
16
Journal of targeting, measurement and analysis for marketing
16
Psychology & marketing
16
Marketing theory
15
The journal of product innovation management : an international publication of the Product Development & Management Association
15
DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
14
European journal of operational research : EJOR
14
International journal of wine business research : IJWBR
14
Marketing intelligence & planning
14
SAGE library in marketing
14
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
13
Journal of economic psychology : research in economic psychology and behavioral economics
13
Journal of retailing
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ECONIS (ZBW)
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Marktforschung
heute
Drees, Norbert
(
ed.
);
Prox, Christoph
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10013424800
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2
Branchenspezifisches Marketing
Drees, Norbert
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10011402802
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3
Pharmamarketing
Drees, Norbert
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010338960
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4
Recht im Marketing
Drees, Norbert
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001731305
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5
Markenpolitik
Drees, Norbert
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003975408
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6
Branchenspezifisches Marketing
Drees, Norbert
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009523602
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7
Electronic Marketing
Drees, Norbert
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008841384
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8
Kommunikationspolitik
Drees, Norbert
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010211001
Saved in:
9
Zielgruppenmarketing
Drees, Norbert
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003877801
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10
Zielgruppenmarketing
Drees, Norbert
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010472951
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