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~isPartOf:"Advances in business information systems and analytics (ABISA) book series"
~isPartOf:"Advances in spatial science"
~isPartOf:"Band ... der Schriftenreihe Spektrum Bundesstatistik"
~isPartOf:"Erfurter Hefte zum angewandten Marketing"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Planung & Analyse : Zeitschrift für Marktforschung und Marketing"
~person:"Beeske, Sigrid"
~person:"Best, Susy F."
~person:"Bodkin, Charles D."
~person:"Viswanathan, Madhu"
~subject:"Befragung"
~subject:"Bibliometrie"
~subject:"Cultural identity"
~subject:"Deutschland"
~subject:"Market research"
~subject:"Marketing management"
~subject:"Marktforschung"
~subject:"Marktsegmentierung"
~subject:"National culture"
~subject:"Scientific method"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Collection of articles of several authors"
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Befragung
Bibliometrie
Cultural identity
Deutschland
Market research
Marketing management
Marktforschung
Marktsegmentierung
National culture
Scientific method
Consumer behaviour
5
Konsumentenverhalten
5
Subsistence economy
3
Subsistenzwirtschaft
3
Business start-up
1
Club theory
1
Clubtheorie
1
Cross-cultural relations
1
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1
Interkulturelle Beziehungen
1
Kulturelle Identität
1
Market segmentation
1
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1
Multicultural engagement
1
Multicultural marketplace well-being
1
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1
Multikulturelle Gesellschaft
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Collection of articles of several authors
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7
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English
6
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Beeske, Sigrid
Best, Susy F.
Bodkin, Charles D.
Viswanathan, Madhu
Drees, Norbert
17
Wessner, Konrad
3
Craig, C. S.
2
Dolnicar, Sara
2
Douglas, Susan P.
2
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2
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2
Ko, Eunju
2
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2
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2
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2
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2
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2
Abe, Shuzo
1
Abold, Roland
1
Albaum, Gerald S.
1
Althoff, Stefan
1
Amato, Christie
1
Ambaye, Michele
1
Babakus, Emin
1
Babin, Barry J.
1
Barnier, Virginie de
1
Barroso Campos, Carmen
1
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1
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1
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1
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1
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1
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1
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1
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Advances in business information systems and analytics (ABISA) book series
Advances in spatial science
Band ... der Schriftenreihe Spektrum Bundesstatistik
Erfurter Hefte zum angewandten Marketing
Journal of business research : JBR
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
Journal of consumer marketing
1
Journal of retailing
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
7
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1
Constructing a bridge to multicultural marketplace well-being : a consumer-centered framework for marketer action
Demangeot, Catherine
;
Kipnis, Eva
;
Pullig, Chris
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 339-353
Persistent link: https://www.econbiz.de/10012023811
Saved in:
2
Effektive Kundenansprache in komplexen Märkten : Ergebnisse einer Segmentierung im Touristikmarkt
Schmeißer, Daniel R.
;
Hoyer, Markus
;
Maas, Jörg
; …
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
35
(
2008
)
6
,
pp. 31-37
Persistent link: https://www.econbiz.de/10003786321
Saved in:
3
The role of conflict, culture, and myth in creating attitudinal commitment
Bodkin, Charles D.
;
Amato, Christie
;
Peters, Cara
- In:
Journal of business research : JBR
62
(
2009
)
10
,
pp. 1013-1019
Persistent link: https://www.econbiz.de/10003888177
Saved in:
4
Special issue: Understanding subsistence marketplaces
Viswanathan, Madhu
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003982068
Saved in:
5
Understanding subsistence marketplaces : toward sustainable consumption and commerce for a better world
Viswanathan, Madhu
;
Rosa, Jose Antonio
- In:
Journal of business research : JBR
63
(
2010
)
6
,
pp. 535-537
Persistent link: https://www.econbiz.de/10003982071
Saved in:
6
Marketing to subsistence consumers : lessons from practice
Weidner, Kelly L.
;
Rosa, Jose Antonio
;
Viswanathan, Madhu
- In:
Journal of business research : JBR
63
(
2010
)
6
,
pp. 559-569
Persistent link: https://www.econbiz.de/10003982088
Saved in:
7
Understanding consumption and entrepreneurship in subsistence marketplaces
Viswanathan, Madhu
;
Sridharan, Srinivas
;
Ritchie, Robin
- In:
Journal of business research : JBR
63
(
2010
)
6
,
pp. 570-581
Persistent link: https://www.econbiz.de/10003982089
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