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Fundamentals of marketing research
Malhotra, Naresh K. (contributor) - 2007
Persistent link: https://www.econbiz.de/10003445665
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The development of marketing theory and its philosophical underpinnings
Maclaran, Pauline (contributor) - 2008
Persistent link: https://www.econbiz.de/10003605073
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Marketing theory
Maclaran, Pauline (contributor) - 2008
Persistent link: https://www.econbiz.de/10003534831
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Critical marketing studies
Tadajewski, Mark (contributor) - 2009
Persistent link: https://www.econbiz.de/10003775430
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Key account management in business-to-business markets : an assessment of its economic value
Wengler, Stefan - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003355399
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Brand management
Dall'Olmo Riley, Francesca (contributor) - 2010
Persistent link: https://www.econbiz.de/10003838866
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Brand management ; Vol. 1
Dall'Olmo Riley, Francesca (contributor) - 2010
Persistent link: https://www.econbiz.de/10003911644
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Brand management ; Vol. 2
Dall'Olmo Riley, Francesca (contributor) - 2010
Persistent link: https://www.econbiz.de/10003911646
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Brand management ; Vol. 3
Dall'Olmo Riley, Francesca (contributor) - 2010
Persistent link: https://www.econbiz.de/10003911648
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Brand management ; Vol. 4
Dall'Olmo Riley, Francesca (contributor) - 2010
Persistent link: https://www.econbiz.de/10003911650