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~isPartOf:"Advances in business information systems and analytics (ABISA) book series"
~isPartOf:"Advances in spatial science"
~isPartOf:"Erfurter Hefte zum angewandten Marketing"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Planung & Analyse : Zeitschrift für Marktforschung und Marketing"
~person:"Beeske, Sigrid"
~person:"Best, Susy F."
~person:"Bieler, Ralf"
~person:"Bodkin, Charles D."
~type_genre:"Aufsatz in Zeitschrift"
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Advances in business information systems and analytics (ABISA) book series
Advances in spatial science
Erfurter Hefte zum angewandten Marketing
Journal of business research : JBR
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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ECONIS (ZBW)
4
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1
Effektive Kundenansprache in komplexen Märkten : Ergebnisse einer Segmentierung im Touristikmarkt
Schmeißer, Daniel R.
;
Hoyer, Markus
;
Maas, Jörg
; …
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
35
(
2008
)
6
,
pp. 31-37
Persistent link: https://www.econbiz.de/10003786321
Saved in:
2
The role of conflict, culture, and myth in creating attitudinal commitment
Bodkin, Charles D.
;
Amato, Christie
;
Peters, Cara
- In:
Journal of business research : JBR
62
(
2009
)
10
,
pp. 1013-1019
Persistent link: https://www.econbiz.de/10003888177
Saved in:
3
Testmarktsimulation ist nicht gleich Testmarktsimulation : Kommentar aus der Marketing-Forschungspraxis zum Wachstumsmarkt "Prognoseforschung"
Bieler, Ralf
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
16
(
1989
)
11
,
pp. 412-417
Persistent link: https://www.econbiz.de/10001082092
Saved in:
4
Constructing a bridge to multicultural marketplace well-being : a consumer-centered framework for marketer action
Demangeot, Catherine
;
Kipnis, Eva
;
Pullig, Chris
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 339-353
Persistent link: https://www.econbiz.de/10012023811
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