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~isPartOf:"Advances in business information systems and analytics (ABISA) book series"
~isPartOf:"Band ... der Schriftenreihe Spektrum Bundesstatistik"
~isPartOf:"Erfurter Hefte zum angewandten Marketing"
~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"Planung & Analyse : Zeitschrift für Marktforschung und Marketing"
~person:"Christian, Bernd"
~subject:"Advertising planning"
~subject:"Branche"
~subject:"Marktforschung"
~subject:"National culture"
~type_genre:"Collection of articles of several authors"
~type_genre:"Handbook"
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Advances in business information systems and analytics (ABISA) book series
Band ... der Schriftenreihe Spektrum Bundesstatistik
Erfurter Hefte zum angewandten Marketing
Europäische Hochschulschriften / 5
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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2008
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