"This book addresses innovations, insights, and ideas from marketing professors and professionals for the development … and education of marketing professionals in an age of shifting markets and heightened consumer engagement"--Provided by …

management, customer loyalty, and online services"--Provided by publisher. …

""This book examines marketing strategies to make private label products more successful"--Provided by publisher"-- …

Social media as a new emerging tool of marketing / Rawan T. Khasawneh, Jordan University of Science and Technology …, Jordan -- Towards a framework for integrating social media, customer relationship, and knowledge management / Olayiwola W … -- Social customer relationship management (SCRM) : a strategy for customer engagement / Ameen Al-Azzam, Technical College in …

, Institute of Management Technology Ghaziabad, Juhi Sarkar, IBS -- Diversity of fans on social media : the case of entertainment …

"To survive in today's competitive business environment, marketing professionals must look to develop innovative … business and consumer. This book explores the use of social networking and other online media in marketing communications … consumer social media marketing experiences on brand affect and brand equity / Tugba Orten Tugrul -- Intellectual property …

"This book focuses on the relationship between marketing education and marketing profession and the intersection … between different stakeholders. It contains empirical, conceptual and theoretical contributions in marketing education. It …A clash of titans : bridging practice and academia in marketing / Andre Morgado -- Education-profession gaps and …

"This book provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies …, hospitality and tourism management, and customer relationship management"-- …