This volume addresses the challenges that can arise when individuals from technical, business, and legal environments must converge on the goal of commercialization. Specifically, it brings together studies from organizational behavior, marketing, economic, and sociological perspectives on...

Introduction / Marie C. Thursby -- Appropriating the returns from innovation / Marco Ceccagnoli, Frank T. Rothaermel -- Patents and technology commercialization : issues and opportunities / Margo A. Bagley -- Beyond patents : the role of copyrights, trademarks, and trade secrets in technology...

Successful technology commercialization requires the integration of multiple perspectives and collaboration of experts from very different backgrounds. More often than not, key individuals in the process reside in different organizational units--each with their own mission, agendas, and...

We are pleased to present this 2nd edition of Technological Innovation, originally published in 2008. Profiting from technological innovation is a key strategic challenge in technology-intensive industries because it requires not only scientific and engineering expertise, but also an...