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Advertising 1 Werbung 1

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Advertising theory Journal of current issues and research in advertising : JCIRA 9 Journal of current issues and research in advertising 8 Journal of advertising : official publication of the American Academy of Advertising 7 Journal of consumer affairs : official publication of the American Council on Consumer Interests 7 Health marketing quarterly 6 International journal of advertising : the review of marketing communications 5 International journal of advertising : the quarterly review of marketing communications 4 Journal of medical marketing : device, diagnostic and pharmaceutical marketing 4 Journal of promotion management : JPM 4 Journal of advertising research 3 Journal of advertising 2 Journal of business ethics : JOBE 2 Journal of consumer policy : consumer issues in law, economics and behavioural sciences 2 Journal of marketing communications 2 The journal of services marketing 2 Advertising in new formats and media : current research and implications for marketers 1 American economic journal : a journal of the American Economic Association 1 Journal of Consumer Affairs 1 Journal of Consumer Policy 1 Journal of Research in Interactive Marketing 1 Journal of Services Marketing 1 Journal of marketing analytics : JMA 1 Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan 1 Journal of urban economics 1 The journal of behavioral finance : a publication of the Institute of Behavioral Finance 1

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Haley, Eric - In: Advertising theory, (pp. 120-131). 2012

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