Narrow search
Showing 1 - 3 of 3
Cover Image
Brand image and behavioural intentions : mediating role of brand equity and brand trust in the herbal industry
Oppong, Peter Kwasi; Owusu, Joseph; Owusu Ansah, Wilberforce - In: African journal of business and economic research : AJBER 18 (2023) 4, pp. 191-212
Persistent link: https://www.econbiz.de/10014574266
Cover Image
Measuring customer-based brand equity in traditional herbal medicine market in Kumasi, Ghana
Oppong, Peter Kwasi; Phiri, Maxwell A. - In: African journal of business and economic research : AJBER 13 (2018) 3, pp. 115-133
Persistent link: https://www.econbiz.de/10012055987
Cover Image
Working capital-targeting and firms life cycle : analysis of persistence and speed of adjustment
Seidu, Baba Adibura; Queku, Yaw Ndori; Tackie, George; … - In: African journal of business and economic research : AJBER 17 (2022) 3, pp. 117-143
Persistent link: https://www.econbiz.de/10014336047