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Measuring customer-based brand equity in traditional herbal medicine market in Kumasi, Ghana
Oppong, Peter Kwasi; Phiri, Maxwell A. - In: African journal of business and economic research : AJBER 13 (2018) 3, pp. 115-133
Persistent link: https://www.econbiz.de/10012055987
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Impact of brand awareness and association on loyalty : the role of equity in plant medicine market in Kumasi, Ghana
Oppong, Peter; Phiri, Maxwell - In: African journal of business and economic research : AJBER 13 (2018) 2, pp. 163-181
Persistent link: https://www.econbiz.de/10012003552
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Investigating the linkage between relationship quality dimensions, brand awareness, and brand image : an emerging African market perspective
Ledikwe, A.; Roberts-Lombard, M. - In: African journal of business and economic research : AJBER 17 (2022) 2, pp. 247-273
Persistent link: https://www.econbiz.de/10014326963
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Effect of brand equity on consumers' word-of-mouth behaviour in herbal market in Ghana
Oppong, Peter Kwasi; Mensah, John; Addae, Matilda - In: African journal of business and economic research : AJBER 17 (2022) 3, pp. 191-212
Persistent link: https://www.econbiz.de/10014336063