Sidhu, R.S.; Sidhu, M.S.; Singh, J.M. - In: Agricultural Economics Research Review 24 (2011) 2
, in the village and in Apni Mandi. The marketing of green peas has been studied by three supply chains, viz. I: Producer â … efficient because its marketing efficiency was 14.83 as compared to 2.70 in supply chain II and 2.38 in supply chain I. The low … marketing efficiency in supply chain I was on account of a higher number of market intermediaries in this chain. The functional …
