Sugar beet is of particular importance in the root market, being a biennial plant grown for sugar production, also used in natural medicine, cultivated for its fleshy root used as a vegetable in the human diet and as a fodder plant. This paper analyzes the data on the evolution of sugar beet...

This paper aims to present the sugar beet and sugar market from a marketing perspective, both at national and european level, taking into account the main elements of the custom marketing mix on the sugar beet and sugar market (product, price, promotion, distribution) as well as the...