This paper uses one of four possible areas of strategic market research, namely Trademaps , to analyse the South African market potential for deciduous fruit. It isolates the apple industry to illustrate the application of Trademaps. An overview of the export performance within the apple...

This article attempts to reflect on the of the evolution of agricultural policies in South Africa since the 1980’s. It also attempts to investigate certain macroeconomic and sectoral issues, which together with policy contributed to a situation of poverty amongst surpluses. Deregulation...

Qualitative control measures and government regulation of the marketing of agricultural produce was seen as distorting the working of the market mechanism. Trade liberalisation, with tariffication of agricultural produce and the deregulation of the marketing of agricultural produce was therefore...