The choices consumers make about fresh produce, such as where it is purchased and what they are willing to pay, are likely influenced by a range of private and public attributes. This study uses factor and cluster analysis techniques to explore the preferences of consumers who responded to a...

The Immigration and Control Act has been ineffective at controlling the flow of illegal immigration. Instead, it has led to the expansion of farm labor contractor (FLC) usage. Using a survey of California growers, this study analyzes the patterns of increased FLC utilization across regions,...

This article studies branded pork consumption behavior in Taiwan. Because branded pork is only available in some markets, the consumer decision process involves two stages: the first relates to a consumer's choice of market, and the second is the consumer's product choice (frozen branded pork...

The demand for organic meats, including beef and chicken, has grown dramatically in recent years. Yet, there are few branded pork products. This research examines the potential market for natural pork in the Intermountain West, with emphasis on targeting the market segment most likely to...