Bertazzoli, Aldo; Ghelfi, Rino; Rivaroli, Sergio - In: Agribusiness 30 (2014) 4, pp. 456-469
ABSTRACT The objective of this article is to identify and evaluate the competitive strategies of niche enterprises selling traditional protected designation of origin (PDO) wine in domestic and international markets. This study employs the multidimensional scaling unfolding technique to analyze...