Cranfield, John; Henson, Spencer; Northey, James; … - In: Agribusiness 26 (2010) 2, pp. 307-325
In this article, the authors use conjoint analysis to elicit the views of coffee consumers on the attributes of Fair Trade coffee using data from the Greater Toronto Area and Vancouver collected through face-to-face interviews with consumers. The impact of socioeconomic and demographic factors...