A survey of US household primary grocery shoppers was used to determine the socioeconomic factors affecting the usage of grain-based foods and the differences in characteristics of consumers who choose nutritious versus less nutritious grain-based foods. Households with less educated or lower...

Increasing demand for identity preserved grains in the production of new food and nonfood products may stimulate a parallel development of new marketing channels. Observations of strategic issues that must be addressed by firms seeking to market identity preserved grains were obtained from...