Demographic characteristics which cause consumers to be more likely to purchase IPM grown produce are empirically evaluated. A willingness-to-purchase model for IPM produce is estimated along with a model that predicts which consumers strictly purchase only conventional produce. Participants...

This study analyzes predictors of South Korean public acceptance of the use of biotechnology to create genetically modified food products. Results indicate that those consumers with above average knowledge of specific outcomes of genetic modification were more likely to approve of the use of...