Despite large increases in the number of new consumer product introductions, little attention has been paid to the integral role of the buyer intermediary. Although previous research by the authors has confirmed various hypotheses on the influence of relevant variables on channel intermediaries'...

This study forecasts future trends and likely developments in the food industry and serves as a planning tool for manufacturers, retailers, and others interested in food system evolution. A Delphi study is used to forecast the future of the food system in four major areas: supermarket sales...

Using data collected from a major supermarket chain, a regression mode! is estimated to describe buyers' judgments of the profitability of new products. Results indicate how different variables influence these judgments. Implications of new product introductions for private firm strategies and...

The cost and performance dimensions of the food retailing industry have undergone considerable change over the past two decades. Changing consumers, new technology, and intensified competition are among the factors shaping a new food retailing environment. As consumers exhibit greater preference...

The introduction of new products to US supermarket chains represents a strategic area of business conduct with significant economic implications for agribusiness companies, food manufacturers and retailers, and consumers. Development of new products by manufacturers and their subsequent...

ABSTRACT Previous research indicates that returns to agricultural producers from generic promotion of their products are substantial. Yet, despite public policy interest in increasing consumption of fruits and vegetables, the United States produce industry has not embraced industry wide...