Peterson, Everett B.; Eenoo, Edward Van; McGuirk, Anya; … - In: Agribusiness 17 (2001) 4, pp. 437-453
Individuals, on average, tend to overestimate the amount of fat contained in meat products. Misperceptions of the fat content are greatest for pork products, averaging 11.1 percentage points higher than the actual fat content. The perceived percentage fat content of beef products averaged 6.6...
